On April 24, Jiao Yizhen, the founder of Zhihuo, was invited to share the theme at the search marketing conference organized by Wintime. Some views are as follows:

1. The company is a ship in the operation of a market economy. The company adjusts as the market flows.

2. Openness and leanness are the internal driving force of new internet marketing;

3. The rational consumer user needs to complete the stepwise advancement mentally before completing the transaction!

4. When the number of people accumulates to a certain amount, the crowd begins to divide, and opinion leaders, onlookers, participants, commentators, laughers, and so on will appear. The official forum must meet the needs of various types of users in terms of content.

5. The community is mainly used in hobbies. This type of community has the strongest cohesion and is also convenient for secondary attacks (profitability); the best foothold for hobbies is products, so the "three body" theory "dimensionality reduction attack ", down to the last dimension is the product competition.

6. The community is a group of people who gather together because of interests or interests. In most cases, users who obtain the dividends are not loyal (some WeChat alliance groups also do very well by forwarding dividends); The group of people assembled based on interests can be called a community, for example, classified by occupation, hobbies, needs (disease treatment), etc.